Privacy Policy

1 Who We Are

777h is an internationally licensed online casino and sports betting platform. References to "777h", "we", "us", or "our" throughout this Privacy Policy refer to the operating entity behind the 777h platform accessible at https://777h.ws. We are the data controller in respect of all personal data collected from players who register and interact with the 777h platform.

777h primarily serves English-speaking Pakistani players and is committed to handling personal data responsibly and transparently. Our data practices are governed by the privacy and data protection obligations attached to our international gaming licence, as well as the principles of fairness, purpose limitation, and data minimisation described throughout this document.

If you have any questions about how 777h handles your personal data, or wish to exercise any of your rights described in this policy, please contact us at the details provided in Section 15.

2Data We Collect

777h collects and processes several categories of personal data depending on how you interact with the platform. The table below sets out the main categories of data we collect and typical examples within each category.

3How We Collect Data

777h collects personal data through several distinct channels, each of which is described below:

• Direct Interactions: When you create a 777h account, complete the KYC verification process, make a deposit or withdrawal, contact customer support, respond to a survey, or update your account settings, you provide data to us directly.
• Automated Technologies: As you browse and use the 777h platform, we automatically collect Technical Data and Usage Data through cookies, web beacons, server logs, and similar tracking technologies. This data is collected regardless of whether you are logged into your account.
• Payment Processors: When you make a deposit or request a withdrawal via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, the relevant payment provider shares transaction confirmation data and, where required for fraud prevention, additional verification information with 777h.
• Identity Verification Partners: Where 777h uses a third-party KYC or identity verification service to confirm the authenticity of documents you submit, that provider may return verification outcomes and supplementary identity data to 777h as part of the process.
• Fraud Prevention and AML Services: 777h may cross-reference account data with third-party anti-fraud and anti-money-laundering screening databases as required under our licensing obligations.

4Purposes of Processing

777h processes your personal data for specific, legitimate purposes only. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which 777h processes personal data are as follows:

• Account Registration and Management: Creating and maintaining your 777h player account, authenticating your identity at login, and managing account-level settings and preferences.
• Identity Verification (KYC): Fulfilling our regulatory obligation to verify the identity, age (21+), and address of all players before real-money gaming is permitted. This is a mandatory requirement under 777h's international gaming licence.
• Transaction Processing: Processing PKR deposits and withdrawals through JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, including fraud screening on individual transactions.
• Game and Betting Services: Enabling you to play casino games, live dealer titles, slot machines, fishing games, bingo, and to place sports bets including PSL and other cricket markets.
• Responsible Gaming Monitoring: Monitoring gaming activity patterns to identify potential signs of problem gambling, enforcing player-set limits and self-exclusion restrictions, and fulfilling our duty of care obligations under our gaming licence.
• Customer Support: Responding to your enquiries, resolving complaints, and providing technical assistance in English and Urdu.
• Regulatory Compliance and AML: Meeting our legal obligations under anti-money-laundering regulations, retaining records as required by our licensing authority, and cooperating with lawful requests from regulatory bodies.
• Platform Security: Detecting and preventing fraud, cheating, bonus abuse, and other prohibited activities; protecting the integrity of the 777h platform and its player community.
• Marketing and Promotions: Where you have given your consent or where we have a legitimate interest, sending you information about promotions, bonuses, and new features relevant to your gaming preferences. You may opt out at any time via your account settings or by contacting support.
• Platform Improvement: Analysing aggregated usage data to improve the performance, design, and content of the 777h platform.

5Legal Bases for Processing

Every processing activity conducted by 777h rests on one or more of the following recognised legal bases:

• Contractual Necessity: Processing that is necessary to perform the contract we have with you — i.e., providing the gaming and betting services you have registered to use. This covers account management, transaction processing, and game delivery.
• Legal Obligation: Processing required for 777h to comply with applicable law, including KYC verification, AML record-keeping, and regulatory reporting obligations attached to our international gaming licence.
• Legitimate Interests: Processing that serves the legitimate business interests of 777h, provided those interests are not overridden by your rights and freedoms. This includes fraud prevention, platform security, responsible gaming monitoring, and service analytics. Where we rely on legitimate interests, we have conducted a balancing assessment confirming that our interests do not unfairly prejudice your rights.
• Consent: For marketing communications and non-essential cookies, we rely on your explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6Data Sharing

777h does not sell, rent, or trade your personal data to third parties for their own commercial purposes. Personal data is shared only in the following circumstances and only to the extent necessary for the stated purpose:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive transaction data necessary to process your PKR deposits and withdrawals. Each of these providers operates under its own privacy obligations and is not permitted to use your data beyond the scope of the transaction.
• Identity Verification and KYC Providers: Third-party identity verification platforms used to authenticate your CNIC, passport, or other documents as part of the KYC process. These providers act as data processors under contract with 777h and are bound by strict data handling obligations.
• Anti-Fraud and AML Screening Services: Where required by our licensing obligations, player data may be screened against recognised fraud prevention databases and sanctions watchlists.
• Regulatory and Licensing Authorities: 777h may be required to disclose player data to its licensing authority or to law enforcement bodies in response to lawful orders or investigations. We will notify you of any such disclosure where legally permitted to do so.
• Technology and Infrastructure Providers: Cloud hosting, data analytics, and customer support software providers who process data on our behalf under data processing agreements that require them to protect your data to the same standard as 777h.
• Game Content Providers: Where a live dealer game or third-party slot or fishing game is integrated into the 777h platform, limited technical and session data may be shared with the relevant game studio or aggregator to enable game delivery and integrity monitoring.

7International Data Transfers

As an internationally licensed gaming operator serving Pakistani players, 777h may store and process personal data on servers located outside of Pakistan. Where data is transferred internationally, 777h ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under the data protection principles applicable in the jurisdiction of our licensing authority.

Safeguards used for international data transfers include:

• Standard contractual clauses incorporated into agreements with data processors and sub-processors located in third countries.
• Transfers only to service providers who are certified under recognised data protection frameworks or who operate under equivalent binding corporate rules.
• Encrypted transmission of all personal data in transit between jurisdictions using TLS 1.2 or higher.

If you would like further information about the specific safeguards applied to any particular international data transfer, please contact 777h at [email protected].

8Data Retention

777h retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, subject to any legal obligation requiring a longer retention period. The principal retention periods applied by 777h are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an individual. Where data is anonymised rather than deleted, it may be retained indefinitely for aggregated statistical analysis.

9Cookies & Tracking Technologies

The 777h platform uses cookies and similar tracking technologies to provide a functional and personalised experience. Cookies are small text files placed on your device when you visit the platform. They allow 777h to recognise your device on subsequent visits and to remember certain preferences and settings.

The types of cookies deployed on the 777h platform are:

• Strictly Necessary Cookies: Essential for the platform to function. These enable core features such as user authentication, session management, and security protections. They cannot be disabled without breaking platform functionality.
• Functional Cookies: Remember your preferences — such as language settings, currency display, and responsible gaming tool configurations — so you do not need to re-enter them on each visit.
• Analytics Cookies: Collect aggregated, anonymised data about how players use the platform to help 777h identify areas for improvement. This data does not identify individual players.
• Marketing Cookies: Where you have given consent, these cookies allow 777h to deliver relevant promotional content based on your gaming preferences and browsing activity on the platform. These cookies are not used to deliver advertising on third-party websites.

10Security Measures

777h takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• All data transmitted between your device and the 777h platform is encrypted using TLS 1.2 / 1.3 protocols. The platform operates exclusively over HTTPS.
• Sensitive data at rest — including financial records and KYC documents — is encrypted using AES-256 or equivalent industry-standard encryption.
• Access to personal data within 777h is restricted on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
• Two-factor authentication (2FA) is available to all players and is strongly recommended. Player account access is subject to automated anomaly detection that flags unusual login patterns for review.
• 777h undergoes regular third-party security audits and penetration testing to identify and remediate vulnerabilities in its platform infrastructure.
• A documented data breach response procedure is in place. In the event of a personal data breach that poses a risk to player rights and freedoms, 777h will notify affected players and the relevant regulatory authority within the timeframes required by applicable law.

11Your Data Rights

As a player whose personal data is processed by 777h, you hold meaningful rights over your information. 777h is committed to facilitating the exercise of these rights promptly and without unnecessary barriers. Your rights are as follows:

• Right of Access: You have the right to request a copy of the personal data that 777h holds about you, together with information about how it is being processed.
• Right to Rectification: If any personal data held about you is inaccurate or incomplete, you have the right to request that it be corrected. For certain data fields, you can update information directly within your account settings.
• Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where processing is unlawful. Note that erasure requests may be declined where retention is required by law — for example, AML record-keeping obligations.
• Right to Restriction: You may request that 777h restricts the processing of your data — for example, while a rectification request is being assessed, or where you have objected to processing and the outcome of that objection is pending.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing based on legitimate interests, including profiling. You have an absolute right to object to the processing of your data for direct marketing purposes, and 777h will honour such requests without requiring justification.
• Right to Withdraw Consent: Where processing relies on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact 777h at [email protected] with "Data Rights Request" in the subject line, clearly identifying the right you wish to exercise and providing sufficient information to verify your identity. 777h will respond to all valid requests within 30 days of receipt.

12Minors & Age Restriction

The 777h platform is strictly prohibited for individuals under the age of 21. We do not knowingly collect personal data from anyone under 21 years of age. Age verification is conducted as part of the mandatory KYC process, and real-money gaming access is withheld until a player's age has been positively verified.

If 777h becomes aware that personal data has been collected from an individual who is under 21, all such data will be deleted immediately and the relevant account will be closed. Any funds associated with the underage account will be handled in accordance with 777h's licensing authority requirements.

13Third-Party Links

The 777h platform may from time to time contain references to affiliated services or integrated third-party game content. 777h is not responsible for the privacy practices or the content of any third-party services accessed through or in connection with the platform. This Privacy Policy applies solely to data processed by 777h in connection with the 777h platform. We encourage you to review the privacy policies of any third-party service providers whose products are integrated into the 777h gaming experience.

14Changes to This Policy

777h reserves the right to update this Privacy Policy at any time in response to changes in applicable law, regulatory guidance, or our data processing practices. When material changes are made, 777h will post the revised policy on this page with an updated effective date and will endeavour to notify registered players via the email address on their account at least 7 days before the revised policy takes effect.

Your continued use of the 777h platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the changes. We encourage you to review this page periodically to stay informed about how 777h protects your personal data.

15Contact & Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or the way in which 777h handles your personal data, please reach out to our support team. We take all privacy-related enquiries seriously and aim to provide a substantive response within 5 business days.

If you are not satisfied with 777h's response to your privacy complaint, you have the right to escalate the matter to the relevant data protection supervisory authority or to the alternative dispute resolution body designated under 777h's licensing terms. Details of the appropriate authority will be provided upon request.